As busy professionals, our time is prime. We weigh our pursuits, our allowances, and our schedules against real and/or perceived value add and enrichment. We want to get what we believe we’re getting. In a digital day where facades are old hat, and real conversation is prized, I admit that I get frustrated when being given the bait and switch by someone just seeking an extra click or follow.
Over the course of the past several weeks, I have been preparing a presentation about Social Media Best Practices for Nonprofit and Religious organizations. The process of research has been fascinating. Having worked for both nonprofit and religious organizations for over a decade, I understand the innerworkings, the approach and the traditional mindset. “Good causes should get good press, right?” “Everyone should want to hear about my project and to support it because we’re doing it, right?” For nonprofits that have struggled over the years to be heard in the sea of Good, the stellar news is that many are now seeing their messages amplified through the use of social media. Whereas their typical communications model may have represented a megaphone, today’s digital world provides an iPhone of sorts - two-way communication with sharing & feedback, that is literally just one tweet away. New research reveals a progressing trend shift in that that nonprofits are becoming the fastest growing segment to embrace an online presence and social engagement. Formerly slow adopters to social are now finding it precisely the puzzle piece to complete their communications picture. In addition, by charting their own course, they have the opportunity to become Nonprofit rockstars in their own right - elevating and articulating their brand and inviting participation from their communities along the journey.
As I’ve conducted my research, I have truly been amazed at the openness and willingness from so many individuals to engage, share and dialogue with me to aid me along in this journey of growth and discovery. The best gift that any for profit/nonprofit/consultant can give themselves and their communities is authenticity. You can’t bottle it, you can’t fake it, it is just what it is.
In a day where Twitter Spammers are a reality, I wanted to take a moment to recognize a few of the folks that have taken time to grow their communities organically with honest, integrity and authenticity. Also folks that took time out to be a tremendous resource to me. Social when utilized strategically enables us to connect and reach out to one another removing miles, time and space. Truly, we are all just one tweet away.
It’s time to soar…